Why Lead Gen and Demand Gen Should Go Hand-in-Hand

August 31, 2017 / GuidesFor Team

Lead generation and demand generation are two marketing strategies that are very popular these days. However different they are, it’s also common to interchange the two concepts. Demand Gen in 2017, according to Customerthink, is about getting people pay attention to the brand. It’s focused on engagement while Lead Gen “is concerned with how a brand capitalizes upon this worthy attention.” 

Some would think that lead gen is actually the revenue-driver and thus the more important one, but you definitely can’t run on it alone. Know how essential demand gen is in maintaining order in the marketing funnel by reading this article. – Gail Limpin

Read the source article at CustomerThink

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