The Winning Combination of Brand and Demand Gen

August 31, 2017 / GuidesFor Team

Demand generation and branding can be confusing when you focus on how they both work to create brand awareness. While it’s true that they have similarities, they operate differently and combining the two can be beneficial to your overall marketing strategy. As Martech puts it, “the reality is that sustained demand marketing success relies on brand strength and differentiation. It’s not brand versus demand. Rather, it is brand with demand.” 

Know how to combine branding and demand gen in a way that will reap more benefits. Read this article. – Gail Limpin

Read the source article at MediaPost

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