August 31, 2017 / GuidesFor Team
Demand gen has attracted a lot of marketers because when coupled with a few other marketing techniques, results are astonishing. The trends this year as listed by True Influence, which includes native advertising, sponsored research, account-based marketing, videos, and personalized content, are believed to improve the success rate of demand gen. Timely adoption will surely be the key but before joining the bandwagon, it is of course critical to have a knowledge on the possible hindrances to success.
Take a look at this article to know the common challenges in demand gen and also gain insight on how these can be overcome. – Gail Limpin
Posted In: Research