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Why Lead Gen and Demand Gen Should Go Hand-in-Hand

Lead generation and demand generation are two marketing strategies that are very popular these days. However different they are, it’s also common to interchange the two concepts. Demand Gen in … Continue reading Why Lead Gen and Demand Gen Should Go Hand-in-Hand

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The Winning Combination of Brand and Demand Gen

Demand generation and branding can be confusing when you focus on how they both work to create brand awareness. While it’s true that they have similarities, they operate differently and … Continue reading The Winning Combination of Brand and Demand Gen

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The Indispensable AI

A long time ago, AI’s role in human lives has been difficult to grasp. When it was still just a concept found on sci-fi movies, not a lot of people … Continue reading The Indispensable AI

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Psychographics Will Take Demand Gen to the Next Level

A Hubspot article on psychographics says that the way to effectively reach your target audience is through the knowledge of their demographics and psychographics. You have to know your buyers … Continue reading Psychographics Will Take Demand Gen to the Next Level

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The Qualities of a Good Demand Gen Manager

As a relatively new marketing strategy, demand generation is yet to be improved. Marketing specialists are constantly finding ways that will turn their efforts into more leads and ultimately, sales … Continue reading The Qualities of a Good Demand Gen Manager

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